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Creative > Branding
First of all, what is a brand? A brand is a symbol. Symbols are designs which represent something else, and a brand is meant to package all of the associations, experiences and characteristics into an abstract construct.
This construct can be evoked using consistent imagery, sounds, phrases and logos with which people come into contact.
Brands are very important as they help you win customers and they also help you to keep them.
Here are 9 tips to help you to build a brand
- Color
- Character
- Emotion
- Consistency
- Reusing code and visuals
- Size and position of the logo
- Value proposition
- Tone of voice
- Uniqueness
Building a strong brand is important not only for big corporations, but also for small companies and even personal websites and blogs. Branding helps people differentiate between competition and quickly judge quality.