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SEM / SMM > Social Media Marketing
Social media defines the online tools and applications that people use; to share opinions, insights, experiences and perspectives with each other. Its definitely not limited by its form as it gets bigger & better day by day with various forms like—audio, video, text or images.” However, a more accurate definition would be “Social media is a dynamic, exciting and relevant communications tool that is highly effective in engaging consumers. It comprises of digital (internet and mobile) tools for sharing and discussing information. It is basically an integration of technology, and social interaction via words, pictures, videos and audio.
- Social Media Platforms are growing at the rate 250 % from last 3 years.
- Social Media Marketing is levering this platforms for doing brand building and spreading awareness by interacting with consumers.
- Most Common Activities and popular platforms in SMM
| Activity | Platform |
|---|---|
| Video Uploading and Commenting | YouTube, Yahoo,Metacafe, Daily motion, MySpace, Facebook |
| Social Networking | Facebook, MySpace, Orkut |
| Blog | Blogger.com, wordpress.com |
| Q & A | Yahoo answers, Sawaal Ibibo |
| PR Submission | digg.com,prlog.com, |
| Articles | Ezinearticles.com,articlebase.com |
| Reviews | Mouthshut.com, |
| Social Bookmarking | Digg.com, del.icio.us |
| Photo Uploading/Commenting | Flickr.com, Facebook.com,Myspace.com |
| Micro blogging | Twitter.com |
| Commenting/Link Placement | Various social networks and discussion forums |
- Video Uploading and Commenting:-
Video uploading , Sharing and Viewing videos is one of the top 5 social activities.Youtube.com, Yahoo Videos , Daily Motion are one of the most visited platforms in the Globe. YouTube alone has 9.58 million unique users in India and over 200 Millions users globally. One out of every 5 visitors visits YouTube. Alexa rank of YouTube is 3. Combined reach of these platforms is over 20 Millions unique users.
So we will upload around 500 videos on all these platforms and put positive comments on Videos. We will deliver around 7,00,000 video views in 12 Months.
- Social Networking :-
Social communities are fast increasing in penetration, connecting people globally and becoming social utilities for managing peer-to-peer relationships. The combined reach of Facebook, MySpace and Orkut.com is around 500 million globally. 60% online people who are there online have profile on social networks.
It’s take time to build a community on these platforms. We have keep to keep adding content, inviting people and keep people interesting in Communities. We will deliver 1, 00, 000 fans/members in 12 months.
- Blogs :-
Blogging shows no signs of slowing down and it is not necessarily for the geeks—personal and family blogs lead. Music, TV, films and news are the some of the most frequented destinations. 80% of Online Users read blogs.